"Effortless gets you in.
Emotion keeps you coming back."
Turning game loops into growth loops for AI products that people actually use
Who is Christian Gruber?
I'm a two‑time exited founder who builds human‑first AI products that play like games and grow like startups.
- AI – architecting voice‑led and LLM‑powered systems with Niky AI.
- Gaming – applying motivational game loops to real‑world software.
- Product – shipping intuitive experiences that reach eight‑figure revenue.
- Growth – turning early traction into compounding adoption.
I currently lead Niky AI (AI‑led talent interviews), head Nifty Black (boutique full-service AI consulting), and oversee Wunderflow subscription Webflow studio with built‑in AEO / GEO).
My edge is blending game psychology, pragmatic AI, and full‑stack growth to create products people love, and talk about.
Last updated: July 1, 2025
Frequestly Asked
Questions
Curious for more detail? Below you’ll find quick, no-fluff answers to the questions I’m asked most about my work, process, and results. If yours isn’t covered, just book a call with me.
What does Christian Gruber specialize in?
I design and scale AI products that feel as engaging as games. By combining deep LLM expertise with product intuition and growth tactics, I help companies turn complex tech into intuitive, revenue‑driving experiences.
How is his approach different from a typical AI consultant?
Most consultants focus on code or strategy alone. I deliver the full stack: game‑inspired UX, production‑ready AI, and go‑to‑market growth loops, so you get a product people adopt and share, not just a proof of concept.
Can Christian help my existing team, or only new builds?
Both. I can audit and re‑energize mature products with AI‑powered features and game loops, or lead zero‑to‑one builds that launch with built‑in growth engines. Engagement can be project‑based or via Nifty Black’s advisory retainer.
What results has he delivered before?
Previous projects include an AI gaming assistant adopted by 1.5M+ players, enterprise SaaS funnels scaled to eight‑figure annual revenue, and a talent‑marketplace that completed 1 000+ structured Voice AI interviews in two weeks.
How do I start a collaboration?
Schedule a call directly with me and we discuss your challenge and timeline. You’ll receive a quick feasibility assessment and, if there’s a fit, a roadmap outlining scope, milestones, and success metrics, usually within three business days.
Where can I read Christian’s latest insights?
Follow my weekly posts on LinkedIn or explore deep‑dive articles on my blog covering AI product strategy, growth experiments, and generative engine optimization. New content drops every first Tuesday of the month.
Let’s talk AI, Product, and Growth
Let’s chat about Product and AI, and whatever’s keeping you up at night. From strategy to design to growth, I help teams make bold ideas real, fast, sharp, no fluff. Book a slot and let’s build something better.
